Creative Projects
Thoughtful creative. Purposeful execution.
Creative work often begins with something small: a product, a season, a place, or an idea worth exploring.
This collection brings together photography, creative direction, product styling, and visual storytelling created for clients and personal brands. Some projects supported larger marketing initiatives. Others helped define a visual identity or gave a new idea room to take shape.
Together, they represent the more exploratory side of Concrete Egg, where strategy and creativity meet through images, objects, and stories.
Building a brand from the ground up.
Eden & Era began as an exploration of scent, sustainability, and thoughtful product design.
Every aspect of the brand—from product development and packaging to photography, website design, Pinterest strategy, and copywriting—was developed to create a cohesive customer experience rooted in simplicity and intentional design.
The project continues to evolve and serves as an ongoing creative laboratory for testing ideas, refining visual systems, and exploring how thoughtful branding can create meaningful customer connections.
Elevating handcrafted products through thoughtful photography.
Elm Design creates beautiful handcrafted candles and home goods. The goal of this project was to create imagery that reflected the quality of the products while supporting a premium ecommerce experience.
Working alongside photographer Amos Morgan, we developed a clean, natural visual style that emphasizes texture, craftsmanship, and warmth. The imagery was designed for website use, online sales, and brand storytelling.
Styling the everyday with a little fizz.
Humm Kombucha commissioned photographer and Concrete Egg creative partner Amos Morgan to create a collection of lifestyle images for the brand's marketing and social media. Lora provided art direction and styling, helping shape colorful, approachable scenes that captured Humm's playful brand personality.
This project predates the formation of Concrete Egg and reflects the longstanding creative collaboration between Lora and Amos.
A holiday campaign inspired by wine, warmth, and gathering together.
Created for Langley Kitchen, Sipping with the Seasons paired thoughtfully selected wines with Portland Syrups to create festive seasonal cocktails for email marketing and social media.
The creative direction drew inspiration from classic still-life painting, rich seasonal colors, and the feeling of slowing down around the holidays. Every recipe, photograph, and composition was designed to evoke warmth, celebration, and the joy of sharing food and drink.
While the visual concept successfully achieved the editorial atmosphere we envisioned, the campaign ultimately reinforced an important lesson: effective creative work isn't only about producing beautiful imagery—it's about creating visuals that resonate with a specific audience.
That insight continues to influence how we approach creative direction today.
Every project begins with an idea.
Whether developing a brand, styling a product, or creating imagery for a website, the goal is always the same: helping businesses communicate more clearly through thoughtful creative work.
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